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Cloud over Diwali cheer: Will the consumption trend stay after the festival sentiment fades away?

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Unlike Christmas, the prime festive season in India shifts a bit every year in the Gregorian calendar. But a bulk of the festive purchases almost always happens in October. This makes data from this month the best to compare and understand economic and sentimental trends.Though October 2020 felt the strain of the coronavirus pandemic, it also saw a 10% rise in goods and services tax (GST) collection over October 2019 — a festive month without



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