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AOC encourages kids to have a go in new campaign

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The Australian Olympic Committee (AOC) have launched a new campaign via M&C Saatchi Entertainment.

The campaign, titled “Have A Go”, was released for Olympic Day today, 23 June.

The 30-second spot contains a montage of children playing various sports, including skateboarding, surfing, swimming, and basketball. A voiceover encourage the kids to overcome the obstacles they face.

Richie Butterworth, head of sponsorship at M&C Saatchi Sport & Entertainment, said: “‘Have A Go’ is based on the insight that Aussies punch above our weight in sport and defy the odds. It’s in our DNA. Not everyone’s journey to the Olympics was a path of glory. Some athletes never made their high school teams, some weren’t instant stars in their sport, but they tried harder, they kept turning up and had a go.”

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The campaign will be run from today throughout the duration of the Olympics, featured by AOC’s media partners JC Decaux, News Corp and Channel 7.

Ian Chesterman, chef de mission of the Australian Olympic Team, said: “On Olympic Day it’s important to remember the vital role that athletes play in the community. When they return from the Tokyo Olympic Games they will return to communities across the nation. They will return to their clubs, towns and suburbs and they will bring an important message of inspiration for the next generation of potential Australian Olympians.”

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Matt Carroll, CEO at AOC, said: “Increasing participation and ‘Have A Go’ is about more than growing Olympic sport, it’s about bringing communities together, creating vital connections and being inclusive, this is something that deserves real celebration.”

In March 2019, M&C Saatchi was appointed as the official creative communications agency for the AOC’s Tokyo campaign.

Seven is currently set to broadcast the Tokyo Olympics in Australia, which is planned to go ahead next month despite COVID-19 concerns.

Credits:

Client: Australian Olympic Committee

Agency: M&C Saatchi Sport & Entertainment
Creative Director – Jon Kelly
Art Director – Billie Gurr
Strategy Director – Luke Haynes

Head of Sponsorship – Richie Butterworth
Senior Account Manager / Producer – Hazel Nichols
Designer – Daniel Harding
Operations Director – Lauren Galloway

Production Company: Electric Lime Films
Executive Producer: Michael Ahmadzadeh
Senior Producer: Lisa Macfarlane
Production Assistant: Michelle Jasan
Runner: Michael Cobley
Director: André Rodrigues
1st AD: Eloise Boutry
DoP: Tom Black
1st AC: Gary Morris
2nd AC: Nicola Kirby
Photographer: Eric Yip
Photography Assistant: Govind Muthuraman
Underwater Footage: Mark Halliday, Guy Mac
Gaffer: Nick Gascoine
Best Boy: Richard Hawkins
Grip: Joe Bruneteau
Grip Assist: Mark Glasgow

HMU: Yvonne Tran

Post-Production: Electric Lime Films
Edit: André Rodrigues
Colour Grade: Tom Black
Animations: Rosemary Vasquez-Brown (GNT)
VO Recording: King Sound Studios
VO Artist: Mia Rodrigues
Audio: Shaun Clifford (Cheshire Audio)

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